Platinum vs. White Gold: What's the Difference?


When it comes to precious metals and jewelry, platinum and white gold are two of the most popular options. Both platinum and white gold have a beautiful, silver-like appearance that adds an elegant touch to any piece of jewelry. But before you decide which option is right for you, it's important to understand the differences between the two metals.

Platinum is one of the rarest elements in the world; in fact, platinum is thirty times more rare than gold! It's a very durable metal with a high melting point of around 3228°F (1772°C). Platinum has excellent properties when used for jewelry, as it does not corrode or tarnish and is more resistant to scratching and denting when compared to gold. Platinum is a very dense and durable metal, which makes platinum a great choice for setting diamonds - making platinum an ideal metal for those looking to invest in a high-end piece of jewelry. Platinum is more expensive than gold because it's heavier--despite looking identical. The extra weight makes platinum jewelry feel luxurious.

White gold is an alloy made with pure 24-karat yellow gold and platinum or other white metals. White gold has the same beautiful silver-like appearance as platinum but does not have the same durability and longevity. White gold has a warmer tone due to its yellow gold content and is usually plated with white rhodium to achieve a bright white silver-like finish. Over time the white rhodium-plated finish will fade away and you may choose to have your piece re-plated. White gold is a softer metal when compared to the density of platinum; therefore, it is a more delicate metal and will require more care. White gold is more malleable and is a preferred metal choice for jewelers when creating intricate settings and jewelry designs.

Overall, platinum and white gold offer unique benefits for those seeking a special piece of jewelry, and both metals are great choices for crafting long-lasting beautiful pieces.

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Jewelry is the most transformative thing you can ever wear” 
Iris Apfel



Jewelry designer and founder Angie Marei strives to bring together the worlds of fine jewelry and art. Be the first to find out about our latest work, press and exclusive events.

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